1. The more avenues to your booking engine will increase sales potential.
2. On the brand site, a guest can choose a competitor within the same brand or franchise website. Your Brand sells their brand, we sell YOU.
3. You own your hotel and all the contents so why not own your domain on the World Wide Web?
4. Stand Apart from other hotels within your brand. Your logos, signs, furnishings, etc. may be the same but are you emphasizing your individual attributes such as a family run property with a caring, professsional staff that strives to be the best or the personal touches that set you apart?